India’s total online video market is anticipated to expand to US$ 4.5 billion in revenue over the next five years, growing at a compound annual growth rate (CAGR) of 26% between 2020 and 2025, SVoD market will accelerate by 30% CAGR and reach US$ 1.9 billion by 2025.
The video on demand (AVoD) advertisement segment is expected to rise at a CAGR of 24% over the next five years to reach US$ 2.6 billion by 2025.In 2020, India’s online video industry reported an estimated revenue of US$ 1.4 billion, while advertising and subscription contributed 64% and 36%, respectively. Key services which accounted for a combined ~85% share to the total revenues in 2020 were YouTube (43%), Disney+ Hotstar (16%), Netflix (14%), Amazon Prime Video (7%) and Facebook (5%). He stated that in India and Southeast Asia, the average number of subscription for video-on-demand (SVOD) services subscribed by users is 2.8.
In 2020, OTT content investment in India reached US$ 700 million as domestic and global platforms continue to invest in the emerging opportunity for SVoD in India. OTT content cost is projected to grow at a CAGR of 18% to reach US$ 1.6 billion between 2020-2025.
As the commercial roll-out of 5G is expected to begin in 2021, India’s mobile broadband penetration is projected to reach gradually to 66% by 2025. The new private telecommunications investment has boosted India’s fixed broadband market, which has so far been underpenetrated by only 6% of households. India’s fixed broadband market will expand to 45 million subscribers with over 82% of subscribers via fibre by 2025 at a CAGR of 18%. (Source Media Partners Asia MPA)
Road Ahead
Channels like TV18, ZEE, NETFLIX, AMAZON PRIME, YOUTUBE, etc are setting standards, Educational & Marketing are taking advantage of this viewership.
The growth is phenomenal and can give good opportunity going forward.
BENEFICIARIES : ZEEL, TV18, UTV, ENIL, SHEMAROO.
