Indian consumers prefer to drink high level of alcohols making the country world largest whisky market with over 20 crore consumers of hard liquor. Further, the domestic market is mainly dominated by men. Red wine is the most popular wine in India and accounts for around 45 percent of the total country consumption followed by white wine and sparkling wine representing around 45 and 15 percent share in India’s wines consumption. The sparkling wine market in India is still embryonic in size and is considered as a celebratory wine due to its very high prices. The domestic sparkling wine market has been growing at 15-20 percent growth rate over the past five years. Increasing exposure to western culture and growing professionalism in country has been the leading factors credited for firm growth witnessed in sparkling wine segment. The wine players has been targeting at 25-to-35-year-old urban men and women who are interested in embracing an international lifestyle. Indian sparkling wine market is likely to  continue growing at same rate in coming years. Meanwhile, most of the sparkling wines are imported wines.

IMFL Industry (Mn cases)

IMFL Industry (Mn cases)

The Indian spirits industry (comprising of IMIL and IMFL) is the 2nd largest in the world by volumes, estimated at over 550mn cases. By value, it is the 3rd largest with estimated revenues of over $23bn. The IMIL segment has witnessed healthy traction in volumes with 6% CAGR over 2007-2012e to reach ~280mn cases. This segment has high degree of underreporting; hence the actual market could be much higher.

The IMIL segment has witnessed healthy traction in volumes with 6% CAGR over 2007-2012e to reach ~280mn cases.

IMIL Industry (Mn cases)

IMFL has been manufactured using molasses in India. However, over the past few years, the industry has witnessed a shift from molasses to grains as the principle raw material for IMFL production. Presently, though most of the current capacities are molasses based, a major portion of the new capacities are expected to be grainbased.

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